Farmstrong Bringing Rural Communities Together

Farmstrong’s encouraging farmers in Canterbury to mark Tuesday 21 July as a day to get off the farm for a few hours - catch up with others in the region - and learn more about Farmstrong.

Farmstrong is the country’s newest rural wellbeing programme and takes a different approach to wellness, in that it focuses on living well and staying well, rather than illness and depression.

“In building Farmstrong, farmers told us they wanted more information on how to take a positive approach to looking after themselves and their families.  They said it was important to have regular breaks from the farm and connect more with their friends and rural communities” says Farmstrong spokesperson Gerard Vaughan. 

“Given this we thought why not put Farmstrong on the doorstep of rural communities around the country – and help meet the above things that farmers have asked for”.

On Tuesday 21 July Farmstrong will open the doors of the Greta Valley Café and Bar in North Canterbury where farmers from across the region are invited to hear more about the initiative and its two support programmes; the Farmstrong Fit4Farming Cycle Tour and Healthy Thinking. 

“While we’re there medical doctor and author Dr Tom Mulholland will give a presentation on Healthy Thinking and how it’s simple and practical tools can help farmers manage the ups and downs of farming.

“In short, Healthy Thinking helps us to have a system in place to look after the most important asset on the farm – the farmer.  In the same way that farmers have systems for looking after their land, stock and machinery they need to consider having a system to look after themselves. Farmstrong and Healthy Thinking will help show farmers how they could do that.

“The other great thing about the Farmstrong Community Day – is just that – it’s bringing rural communities together.  Connecting with others is really important, particularly when things are tough.  So Tuesday 21 is a great chance to down tools and catch-up with others you may not have seen in a while” says Mr Vaughan.

“No matter where you are in the Canterbury region this day is for you, your family and any neighbours or friends you feel would benefit from learning more about how to build resilience – so when the challenges come along, you’re better prepared. We certainly hope to see you there” says Mr Vaughan.

Farmstrong Community Day:

Where – Greta Valley Café & Bar, 9 Tavern Drive Greta Valley

When – Tuesday 21 July 2015

Time – 4pm – 6pm

What’s happening?

Entry is free and bar snack type food will be provided.  Dr Tom Mulholland will give a presentation on Healthy Thinking.  More details will also be available on Farmstrong, and on how farmers can make a pledge to get active as part of the Farmstrong Fit4Farming Cycle Tour – that tours early next year.

About Farmstrong

Farmstrong is a non-commercial rural wellbeing programme which has been established by rural insurer FMG and the Mental Health Foundation.  Farmstrong is different in that it aims to help shift the focus of mental health in rural communities from illness and depression to one of wellbeing. Farmstrong promotes the importance of farmers seeing themselves as the most important asset on the farm.

 In its first year Farmstrong aims to make a positive difference to the lives of 1000 farmers and will do this by sharing information on its website, www.farmstrong.co.nz– via is social media platforms and through two support programmes which will travel through rural and provincial New Zealand; Dr Tom Mulholland’s Healthy Thinking events and the Farmstrong Fit4Farming Cycle Tour.

Farmstrong is a non-commercial rural wellbeing programme which has been established by rural insurer FMG and the Mental Health Foundation.  Farmstrong is different in that it aims to help shift the focus of mental health in rural communities from illness and depression to one of wellbeing. Farmstrong promotes the importance of farmers seeing themselves as the most important asset on the farm.

 In its first year Farmstrong aims to make a positive difference to the lives of 1000 farmers and will do this by sharing information on its website, www.farmstrong.co.nz– via is social media platforms and through two support programmes which will travel through rural and provincial New Zealand; Dr Tom Mulholland’s Healthy Thinking events and the Farmstrong Fit4Farming Cycle Tour.

For more information, please contact:

Colin Wright 0274 129 200

media@farmstrong.co.nz

Topic

Farmstrong